This is an online retailer website with the name “JustJoe Market”. It is an e-commerce which allows exchange of goods and services between consumers and business. It enables consumers to purchase goods such as utensils, electronics, house goods, clothes, jewelry, books, beauty supplies, gourmet food and many more. It is a business-to-consumer (B2C) e-commerce whereby consumers buy from the business on the internet. It operates 24/7 with appropriate delivery times when goods are purchased on the website. Target audience for my website is the public. That is, anyone all over the globe can purchase and it will be shipped to them.